How a Sebring win 50 years ago transformed BMW
The timing could not have been more fortuitous. Fifty years ago, BMW was aiming to become a serious player in the US market, and after a years-long legal battle with European car-dealer Max Hoffman, it was finally allowed to establish itself as an importer. BMW North America was officially founded March 15, 1975 — and less than a week later, BMW Motorsport won the 12 Hours of Sebring. It remains ...Keep reading