How Marquez's signing elevates Ducati's presence in the global spotlight

Modern civilisation has completely changed its habits in consuming information. Social media, not just for the younger generation, is now the primary source people use to stay informed about current events. Two key factors come into play here: the packaging of the product and the media figure presenting it.
The signing of Marc Marquez, the only rider on the current MotoGP grid who transcends ...Keep reading