What we can expect from LVMH's billion-dollar F1 deal
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Formula 1 is going to look a little different in 2025: Lewis Hamilton will be wearing red, a new rookie class is joining the grid, and French conglomerate LVMH will be everywhere in the paddock. From bottles of Moët & Chandon on the podium to monogrammed Louis Vuitton trophy cases, the luxury empire’s 75 brands — or maisons as they're referred to in-house — will be all-pervasive at races ...Keep reading