North Korea learns to embrace its inner consumer
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PYONGYANG, North Korea (AP) — In an instructional television program about table tennis on the state-run sports channel, every ball, paddle and shirt bear the logo of "Naegohyang," one of North Korea's most recognizable brands. A documentary about the Pyongyang Maternity Hospital ends with new mothers being handed smartly packaged disposable diapers — with the local brand featured prominently.
Has North Korea discovered the art of product placement?
Subtle shifts like the quiet insertion of what looks a lot like advertising onto the North Korean airwaves exemplify how in the era of leader Kim Jong Un the North is learning to embrace its inner consumer.