Welcome to Barcaland: How Barcelona deliver their global message
0
Adidas have teamed up with Lionel Messi to promote their new collection of football boots.
BARCELONA, Spain -- Once you've come through security, head straight past the food trucks on your right and then turn left at the information tents. Keep going past the table tennis tables, the air hockey station, the PlayStation stands and the sumo football pitch. On the right you'll eventually get to the Tito Vilanova pitch where Lionel Messi trains.
Welcome to Barcaland -- enjoy your stay.
Former coach Luis Enrique once joked that FC Barcelona is like Disneyland. As far as analogies go, it wasn't...