OSMO sees growing shift towards Attention-Led OOH planning in real estate launches
New Delhi [India], April 13 (ANI): OOH specialist OSMO is witnessing a clear shift in how real estate developers are approaching launch campaigns, with increasing focus moving from scale-driven visibility to more precise, attention-led planning.
In a category where multiple projects compete simultaneously for consumer mindspace, developers are beginning to prioritise how effectively campaigns capture attention du