EDDIE HEARN reveals Matchroom's masterplan to revolutionise rugby: 'You're going to get bored of seeing Henry Pollock everywhere, we need him on every chat show... the moment I saw him I knew he was a superstar'
Hearn's aim is to transform Pollock into a mainstream celebrity. 'The kid is golden,' says Hearn. 'You've just got to roll him out and let everybody fall in love with him.'