Bayern Women activate Hitachi partnership
February 24 – FC Bayern Women have formally activated their new long-term partnership with Hitachi Energy, with club executives signalling that the agreement represents a step change in the commercial positioning of the women’s side.
Speaking ahead of an exclusive Monocle panel discussion in Munich, Bayern CEO Jan-Christian Dreesen described the tie-up as taking women’s sponsorship at the club “to a new level”.
In his welcome address, Rouven Kasper, FC Bayern board member for marketing &
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