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Feature: Tariff hikes continue to bite into U.S. toy industry, consumers

by Xinhua writer Liu Yanan

NEW YORK, Feb. 19 (Xinhua) -- Despite a return to growth in U.S. toy sales in 2025, tariffs remain a drag on industry profit margins and a headache for price-sensitive consumers, industry insiders said at the just-concluded Toy Fair 2026.

"We have very aggressive pricing, so we can keep our retails (price) down for our customers," said Suzy Brown, a representative with MasterPie

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