New NBA All-Star Game format draws highest ratings in 15 years
(Photo credit: Kirby Lee-Imagn Images)
The NBA's midseason showcase finally got the bounce it's been chasing.
The first All-Star broadcast on NBC since 2002 averaged 8.8 million viewers across broadcast and streaming, marking the event's biggest audience since 2011, according to preliminary Nielsen data and Adobe Analytics on Monday.
That number nearly doubled last year's total of 4.7 million viewers