PSG smacks down in London with WWE’s help
January 19 – Paris Saint-Germain completed their WWE marketing crossover in London at the OVO Wembley Arena at the weekend. PSG united a limited-edition range of merchandised products, and live entertainment into one coordinated push.
London was the perfect proving ground for the concept. PSG allowed WWE to temporarily take over their Oxford Street club store, turning it into a fully themed space that leaned into WWE’s storytelling while keeping PSG’s visual identity front and centre.
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