Serie A rebrands Refcam to Haier-cam
December 7 – Italy’s top flight, Serie A, has rebranded its Refcam as the Haier-Cam and putting it at the centre of a partnership built on the idea that tech should serve the heartbeat of the game, not distract from it.
More matches will now feature the Haier-Cam, delivering those intimate, first-person angles that drop fans right into the action. Seeing a referee’s point of view in real time offers a raw, unfiltered look that no amount of sideline cameras has ever been able to replicate.
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