Serie A shifts marketing gears in US with heritage hook-up
April 14 – Italy’s Serie A has struck a new partnership with the , National Italian American Foundation (NIAF), signalling a strategic evolution in its efforts to grow its presence in the United States — one that prioritises cultural alignment over traditional commercial activation.
Announced during NIAF’s 50th anniversary gala at Cipriani 42nd Street in New York, the agreement sees the Foundation named as Serie A’s Official Regional Partner in the US for the 2025 season.
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