Bundesliga’s debut on Roblox platform scores 1.3m visits over first weekend
January 22 – The Bundesliga has broken new ground by becoming the first European football league to launch a presence on Roblox, the virtual gaming platform with a global user base of over 65 million daily active players. The move is designed to connect with younger fans, providing them with an interactive way to engage with the league.
From January 16, the Bundesliga’s “Clubhouse” has been live on Roblox, featuring five game experiences,
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