: Cornbread Hemp announces sponsorship deal with the New York Media Softball League

Cornbread Hemp has announced a sponsorship pact with the New York Media Softball League in what the Louisville, Ky., company described as the first such deal between a non-professional sports league and a CBD company. It’s also the fourth example of a cannabis-derived CBD company partnering with a sports entity after Charlotte’s Web CWBHF inked a deal as a CBD sponsor of Major League Baseball in October, and the Chicago Cubs and Kansas City Royals both inked separate sponsorship pacts with CBD companies. Cornbread Hemp co-founder Jim Higdon said, “The players in this league represent an important segment of Cornbread Hemp’s customer base – active adults dealing with the aches and pains that come from exercise-induced inflammation.” Cornbread Hemp will provide teams with its products as well as promotional hats embroidered with logos of both entities as part of the sponsorship, as well as cheering on the teams in their league playoffs on Sept. 9 in New York City. Founded in 2007 by Steve Bloom and Randall Lane, the New York Media Softball League currently fields teams from seven publications: High Times, Forbes, BuzzFeed, Wall Street Journal, Euromoney/Institutional Investor and Chartbeat, the current league champions.

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