Here's how 4 sports brands are winning the e-commerce game

Sailthru

Sporting equipment is an investment. A decent pair of skis can cost $1,000 before you’ve even bought the boots, poles, that retro onesie, or the lift tickets. Big, oftentimes technical, purchases require more customer confidence than when you, say, give a new laundry detergent a spin.

As a result, these retail environments are staffed with experts. Two pairs of skis may look identical to the naked eye, except one pair is blue and costs $89 more. These people walk customers through the nuances and help them decide which pair is right for them.See the rest of the story at Business Insider

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