NBC looks to make Olympic coverage omnipresent

NEW YORK (AP) — Fresh off the Super Bowl, NBC begins more than two weeks of Winter Olympics coverage on Thursday with a new host, some new wrinkles and the hope that its business model keeps pace with the different ways people experience events on television and online.

Some skiing and figure skating competition takes place Thursday in South Korea. NBC will stream the Olympic opening ceremony from Pyeongyang live early Friday in the United States, then repeat it that evening for television viewers with Mike Tirico and Katie Couric as hosts.

NBC parent Comcast Corp.