USA Bobsled and Skeleton signs endorsement deal with Honda through 2030 Olympics
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USA Bobsled and Skeleton has entered into a multi-year endorsement deal with American Honda, one that will give the sliding sports federation financial and technical support going into both next winter’s Milan-Cortina Olympics and the 2030 Games in the French Alps. The deal, announced Wednesday, has been in the works for some time. Honda — which becomes the official premier technology partner of the teams — will give USABS, among other things, access to its wind tunnel in Ohio for research and development purposes.