Intel signs up as top Olympic sponsor through 2024

The IOC has been aggressive in introducing new sports and disciplines to the Olympics: snowboarding and freestyle skiing on the winter side, with surfing, skateboarding and 3-on-3 basketball coming to summer.

Olympic viewership has been trending toward an older audience for more than a decade, and IOC president Thomas Bach said "I got really concerned, because then, you have to ask yourself, 'Why?'"

Intel, which has been partnering with sports organizations to show the potential of its technology, plans to provide real-time virtual reality viewing for the Pyeongchang Olympics, and will also offer drone technology to give viewers before unseen views of events and opening and closing ceremony.