USRowing Joins United Sports Collective

USRowing has joined four other national governing bodies (NGBs) in the United Sports Collective to pool commercial rights as they seek sponsors, rowing’s NGB announced.

The NGBs of fencing, cycling, sailing, squash, and rowing represent “approximately 350,000 diverse families,” the press release states.

“We’re excited to work alongside these innovative national governing bodies to form the United Sports Collective,” said USRowing CEO Amanda Kraus. “This collaboration among flourishing sports organizations will create a commercially attractive offering for partners seeking the opportunity to activate their brands across a vast community of sports families in the U.S.”

Mead Point Capital, founded in January by Stephanie Borges and based in Greenwich, Conn., will represent the United Sport Collective. Borges played squash and tennis at St. Lawrence University and owns the Greenwich Panthers of the National Squash League. For over 15 years, she worked with major brands selling and servicing sponsorships for Six Flags Entertainment.

“You can do more things together than you can individually,” Borges told Rowing News.

NGBs of niche sports are challenged by relatively small membership numbers, she said, but can be stronger together, especially in the lead-up to the 2028 Los Angeles Olympic Games.

“It’s a great story, and helps conversations,” Borges said.

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