Carved for Attention: Why the Tradition of Carving Desert Plaques is Outdated
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While scrolling through new routes on Instagram using #firstascent, one photo caught my eye: a large, glaring eyeball and the words “Super Cool FA 5.12” (name changed) were etched a half-inch deep into sandstone. This thing was a work of art. Each letter looked laser cut and the eye had a red iris ...