Media Capital Gains Momentum as VC Funding Slows and Digital Advertising Cost Increases - Fintech Schweiz Digital Finance News - FintechNewsCH

Free NewsletterGet the hottest Fintech Switzerland News once a month in your InboxMedia capital is rapidly becoming an essential tool for both media companies and consumer brands. It allows media companies to access emerging advertisers and potential financial returns, while enabling high-growth consumer brands to scale effectively without significant upfront marketing expenditures.This approach has gained popularity over the past years, driven by a shift in the investment landscape marked by declining venture capital (VC) funding and rising digital marketing costs. A new report by MediaforGrowth (MFG), an investment firm based in London, delves into this growing trend, examining the key developments and the factors currently shaping the sector.Media capital, also known as media for equity, is a model in which media companies exchange advertising space for equity stakes in consumer brands. Startups gain access to valuable advertising without the upfront cost, helping them scale faster...