Primera elects four new industry leaders to its board of directors

Primera’s member-owners elected four directors to its board of directors for the 2023-2024 session.

Each year, the Primera board of directors holds an open nomination and voting period, during which Primera Member-Owners select members to its board for the upcoming session.

The Primera members approved Matt Schmid, president and CEO of Superior Turf Services, Andy Keeton, turf products planning manager of Ewing Outdoor Supply, Alan Smith, managing partner of Atlantic Golf and Turf, and Paul Smith, president of Sigma Organics, to serve two-year terms on the board of directors.

“It is important to have Member-Owners who look to engage and then join our board, bring new perspectives and share our passion for the future of Primera,” Jeff Braun, CEO of Primera, said.

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