Hero, Tiger Woods extend association

Golf icon Tiger Woods will continue to be Hero MotoCorp's Global Corporate Partner for at least another four years, the company announced on Tuesday.

Hero MotoCorp and Woods' association began in 2014 and the announcement of the renewal of their partnership as made on the eve of the Hero World Challenge, which sees the world's top 18 golfers compete at the Albany, Bahamas.

The four-day 72-hole stroke play event begins on Thursday and ends on Sunday with a total prize purse of USD 3.5 million with the winner getting USD one million.

Hero MotoCorp chairman Pawan Munjal said, "Tiger is one of the greatest athletes in the history of sports. His persona transcends geographical, cultural and generational boundaries. We have had a mutually rewarding association with him over these past four years.

"As Brand Hero keeps expanding its global footprint across continents, our aim is also to take golf to newer demographics and bring innovations to the game. Tiger will continue to play a valuable .