Exec: Endeavor considered $1B investment in LIV Golf
Endeavor, the parent company of the UFC, the Professional Bull Riders and powerful sports agencies like IMG, nearly invested $1 billion into LIV Golf.
Endeavor CEO Ari Emanuel revealed the nugget in an interview on Freakonomics Radio released Wednesday night. He said Phil Mickelson and Bryson DeChambeau, among the biggest names who defected from the PGA Tour to the Saudi-funded LIV league, approached Endeavor seeking fun