China’s Hisense switched on for 2018 FIFA World Cup sponsorship
By Paul Nicholson
April 6 – FIFA’s struggle to sign up commercial partners to its reformed vision and upcoming World Cup in Russia was given some much-needed relief with confirmation that China’s Hisense, a white goods and electronics company based in the east-coast city of Qingdao, has put its name to the 2017 Confederations Cup and 2018 World Cup as an official sponsor.
Hisense has stopped short of taking the top category of FIFA sponsorship as a FIFA partner,
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