Betano named regional sponsor for FIFA Club World Cup
June 17 – FIFA has added online betting firm Betano as a regional sponsor for the Club World Cup, reigniting a previous partnership from the Qatar 2022 World Cup as the governing body ramps up commercial activity around its expanded and controversial club tournament, even after it has already begun.
The agreement will see Betano – owned by Kaizen Gaming – take on Official Partner status for South America, although the financial terms of the deal were not disclosed.
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