FIH CEO Weil: We need to bring hockey to people

Errol D’Cruz



He brings with him the know-how of marketing a billion-dollar sport like football. Thierry Weil, former marketing director of Fifa, however, exudes a passion for hockey even while learning the sport he had little knowledge of before joining the FIH as its CEO in April this year. undefined The Frenchman, though, believes that his views as a relative outsider may at times be considered “stupid or crazy” but could go a long way in stimulating thought and action among hockey’s fraternity whom he cherishes for their loyalty and passion for their beloved sport. Weil, 59, visited Bhubaneswar to witness the 14th Men’s World Cup and took time from his busy schedule to share his thoughts with www.stick2hockey.com and ideas about hockey as he embarks on fulfilling his mandate in developing and taking the sport to a new level.