Men's Journal Spirits Shop Is Selling 7 Blanton’s Straight From the Barrel for a Penny—but There’s a Catch! Don't Miss Your Chance

Men’s Journal aims to feature only the best products and services.  If you buy something via one of our links, we may earn a commission.

Over the last 15 years, finding a bottle of Blanton’s Bourbon for sale at a reasonable price has seemed like winning the lottery. 

So I have some extremely exciting news: Starting on April 29, and running through Tuesday, May 5, the Men’s Journal Spirits Shop is offering one bottle of the incredibly rare Blanton’s Straight From the Barrel Bourbon each day for just one cent. Yes, really—one cent. At some point every day for a week, the price will drop from its standard price of $212 to a single penny.

How do you claim this insane deal? It’s simple. You need to keep checking the Men’s Journal Spirits Shop. While you’re there, I suggest you browse our great deals, as well as our selection of splurge-worthy top-shelf unicorns. 

What’s the big deal about Blanton’s Straight From the Barrel? The whiskey isn’t cut down with any water. The barrel is literally emptied and the bourbon is bottled at cask strength, which is usually around 130 proof. (By comparison, the standard Blanton’s Bourbon is bottled at 93 proof.) At this alcohol level, you get the purest expression of the whiskey’s flavor, which includes huge vanilla and wood notes. It’s truly a special whiskey that’s worth jumping through hoops.

Good luck! May the odds be in your favor.

Why Is Blanton’s Bourbon So Popular?

Blanton’s Bourbon was created by legendary distiller Elmer T. Lee in 1984. His genius idea was to showcase the natural differences between the whiskey in each barrel, which is caused by the location of the cask in the warehouse and its age. Most whiskey brands empty many barrels at a time and blend the whiskey together, which allows them to create a consistent house style. Lee would dump one barrel at a time, which means that Blanton’s can taste different from one bottle to another. 

The brand is named after Colonel Albert Blanton, who worked for decades at the George T. Stagg distillery, which we now call Buffalo Trace. Blanton’s Bourbon was first a huge success in Japan and over the last 15 years has really caught fire in the U.S. Its popularity helped kick off the rebirth of American whiskey.