These Are the NBA's Top-Selling Jerseys of 2026
With the NBA regular season officially in the books for 2026, the league has decided it was a good time to announce which players' jerseys were the highest-selling for the season. Basketball is a star-driven sport, and wearing your favorite player's shirt has been a tradition that's still going strong.
The NBA's top-selling jerseys list for the 2025-26 regular season... based on sales from https://t.co/I0ypSvyq5i, https://t.co/tYEBPOnXdC and Fanatics partner sites! pic.twitter.com/8nQfnD8T0z
— NBA (@NBA) April 13, 2026
Even though he's been in professional basketball for almost 20 years and has been on the Golden State Warriors for his entire career, Stephen Curry is still the man with the highest-selling jersey in the league. This incredible achievement proves Curry's worth to the NBA, and his longevity is nearly unmatched in any sport.
Curry's ability to amaze fans with half-court heaves, rally his teammates when they're down, and take advice from his coaching staff makes him embody everything a young player should be on the court. Any parent or coach should love it if their child is a Curry fan.
What will the NBA do when Curry can't be the face of the league any longer? They have plenty of other talent to turn to. The second jersey on the list belongs to Luka Doncic. The Lakers' star has adjusted to his new team after being traded from Dallas in the middle of last season. Third is Jalen Brunson. His smaller stature and big market association with the New York Knicks have made him a favorite for kids all over America.
Rounding out the top five are Victor Wembanyama and LeBron James. The future of the league and the legendary past of it, Wemby and LeBron are dominating the sport from different sides of the age spectrum. Wemby should continue to grow in popularity as the Spurs become contenders in the Western Conference.
Shai Gilgeous-Alexander, at only 8, is a little shocking. The reigning MVP and NBA champion is quickly putting together one of the best resumes in basketball. Perhaps the discourse surrounding his style of play and heavy free-throw rate has made him not as popular as he would be otherwise.
As the NBA Playoffs are about to tip off this weekend, look for several of these stars to continue their ascent!