Chipotle's Newest Menu Item Is a Cup of Meat

Faced with slowing sales and a slipping stock price, Chipotle is looking to jumpstart its business with a new menu item that customers can fit in between mealtimes. And the chain is hoping to capitalize on the high-protein craze at the same time. The secret weapon: a cup of meat.

The fast casual chain is introducing its first-ever snack item, the High Protein Cup, as part of its new High-Protein Menu rolling out next Tuesday, December 3. The cup is pretty much what you would expect: four ounces of Chipotle's adobo chicken or steak, ready to eat, with no other toppings or add-ons.

"A 4-ounce side of Adobo Chicken packed with flavor and real protein — the perfect snack or extra side of protein to add to any order," the item's official description reads. According to a press release, the High Protein Cup will boast 32grams of protein and 180 calories, and retail for a suggested $3.99.

The chain hopes the High Protein Cup will help it compete not only with other fast food and fast casual outlets, but also grocery items like protein bars and other convenience store items, drawing in new customers that might be wary of the chain's otherwise large portions.

High-Protein Menu Expands Offerings

The High Protein Cup is one of several new entries on Chipotle's new High Protein Menu, which looks to capitalize on growing consumer demand for protein-packed items. Other entries include the Double High Protein Bowl (81g protein, 11g fiber, 760 calories) with twice the meat, the High Protein-High Fiber Bowl (46g protein, 14g fiber, 540 calories) with fiber-filled brown rice and vegetables, and the High Protein-Low Calorie Salad (36g protein, 10g fiber, 470 calories).

The brand's new offerings are explicitly appealing to customers on Ozempic and other GLP-1 drugs that curb appetite and incentivize users to seek out high-protein options to retain muscle mass. The widespread adoption of GLP-1 drugs has caused a major shakeup in the restaurant and food industries, with greater emphasis on smaller portions and energy-dense foods.

"For years, guests have used Chipotle's customizable offerings to build high protein and fiber-filled meals on their own," said Chris Brandt, President, Chief Brand Officer, in the press release. "This curated menu brings that fan behavior to the forefront with clean ingredients and flexible portions, making protein and other dietary goals easier to reach."