Trader Joe's Unveils a New Viral Cream Cheese Flavor That Has Pizza Fans Celebrating
Trader Joe's has done it again. The grocery chain known for turning comfort food into cult favorites just dropped a new spread that's setting off alarms across social media. The latest obsession: Everything But the Pizza Whipped Cream Cheese Spread, a limited-time tub that tastes exactly like it sounds—pizza, reimagined as breakfast.
The new flavor blends whipped cream cheese with tomato powder, garlic, onion, oregano, and a hint of cheddar and Parmesan. Think creamy base with a built-in pizzeria vibe—no oven required. It hit shelves just weeks after fans started spotting it on Instagram through @traderjoeslist and @trader_joes_hunter, where it was called "the next viral TJ's drop," with commenters declaring, "Omg need this immediately!!!"
Everything But the Pizza Whipped Cream Cheese Spread, $2.79 at Trader Joe's
Online, the reactions have been predictably loud. One Reddit user wrote, "I just had this on a TJ's plain bagel this morning and it is delicious! It's very flavorful." Another described it as, "like a fluffy whipped cream cheese with some marinara in it. It's not too strong. Really quite good."
It's already becoming a choose-your-own-adventure ingredient. Fans are spreading it on toasted sourdough, folding it into pasta for a lazy-night Alfredo hack, or pairing it with Trader Joe's own Garlic Naan Crackers for a mini pizza moment. One Reddit user even suggested mixing it into scrambled eggs for a "breakfast calzone vibe." However you use it, the spread seems built for experimentation, which is exactly the kind of kitchen-science that Trader Joe's quietly encourages.
Related: Skip Delivery—This $30 Aldi Pizza Grill Makes Better Pies at Home
As usual, Trader Joe's nailed the balance between novelty and nostalgia. Pizza flavoring isn't new; Combos and Pringles have been traveling down that lane for decades, but packaging it as an upscale spread feels quintessentially Trader Joe's. It's equal parts novelty and gourmet, ready to upgrade a plain bagel, mix into pasta, dollop on a burger, or reinvent a warm-cheese dip.
The spread retails for $2.79, and fans say it's moving fast. The flavor is salty, tangy, and rich enough to make your kitchen smell like an Italian deli. It hits that perfect Trader Joe's sweet spot: affordable, surprising, and weirdly elegant in its simplicity.
If pumpkin season was Trader Joe's autumn moment, this is its winter warm-up. And whether you're spreading it on crackers or dunking a breadstick straight into the tub, there's one burning question you're likely to ask about pizza-flavored cream cheese: how in the world has it taken this long?
Related: Trader Joe’s Lettuce Wrap Kit: The No-Dishes Dinner Hack