Ice Cube kicks off celebrity 3-on-3 basketball league in new ad
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Now that the Olympics has added three-on-three basketball as a medal-worthy competition, the usually street ball/playground-based game is big time, and Ice Cube is about to cash in on it.
Actually, the rapper/actor announced his Big 3 league long before the Olympics added the sport to the 2020 games (in January), but his timing for the official launch is perfect.