NIL connections could be pivotal in which prospects we get.

Sounds like in this article that Panini will help Mercer make decisions about his brand. Makes me wonder if that will also be about what college he goes to. Much like what uniform brand you wear I wonder what other things in the future will be important to be connected to. The B12 brand I think is good but will it matter if you are Topps vs Panini or making this up Coke vs Pepsi? Would love for the staff to get Mercer.

https://www.wcpo.com/sports/high-sch...al-with-panini