NCAA March Madness Ad Inventory Is Sold Out, With CBS Sports And Turner Citing Near-Double-Digit Rate Increases In Comeback From Worst Of Covid
0
9
CBS Sports and Turner have sold out virtually all ad inventory for the upcoming NCAA Men’s Basketball Tournament, punctuating a turnaround for the marquee event after two compromised Covid seasons. The average price of a 30-second spot during the three-week tournament has posted “close to double-digit increases” over 2021 rates, John Bogusz, EVP of ad […]