TV Ratings: NCAA Men’s Basketball Tournament Up Slightly for CBS
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First-round action in the NCAA men’s basketball tournament was a winner for CBS. Airing across primetime, the tournament averaged 4.98 million total viewers, according to Nielsen final live-plus-same day numbers. That’s up 11% from last year’s 4.47 million the comparable night. Across all linear and digital platforms, including TBS, CBS, TNT, truTV and NCAA March […]