From Olympics to World Championships, badminton's popularity soars in France

PARIS, Aug. 29 (Xinhua) -- When the Eiffel Tower transformed into a shuttlecock, its feather-like silhouette lit up the giant screen inside Paris's Adidas Arena.

The 2025 Badminton World Championships are now underway, and one year after hosting Olympic badminton events, the arena is once again in the global spotlight. France is not only building on its Olympic legacy but also reshaping the world's badminton lan