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Commercial breakdown and links related to the 2017 Food City 500 (Rain Postponed)

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For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Monday’s race.

I began recording the times at the Invocation of the race at 1:01 PM, and stopped at the waving of the checkered flag at 4:21 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2017 Food City 500

Total number of commercials: 99

Total number of companies or entities advertised: 48

Number of traditional commercials (not split-screen): 70
Total number of companies or entities advertised: 39
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 29
Total number of companies or entities advertised: 21
Number of times Fox utilized ‘Side-by-Side’ commercials during this broadcast: 5

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 164

Total number of companies or entities advertised in brief promos or crawlers: 31 (companies: Monster Energy drink; Pizza Hut; KFC; KFC Zinger Sandwich; Jimmy John’s; McDonald’s; Kroger Click List; Bush’s Baked Beans; Coca-Cola @CocaColaRacing; Budweiser; Chevy Chevy.com; Ford Performance; Toyota; Dodge Ram Trucks; GoodYear; Sunoco; WeatherTech.com; Geico; CarFax.com; Nationwide; Liberty Mutual; Allstate Motorcycle Insurance; ebay motors; AARP; HepCHope.com; Credit One Bank; Menard’s; UFC on FS1; ‘Rosewood’ on Fox; ‘Monster Energy SuperCross’ on Fox; ‘Race Hub’ on FS1; upcoming RIR Cup race)

Total amount of time these brief promos take during broadcast: app. 2 min. 20 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on Fox
SunnyD ‘On Board’
Credit One Bank ‘On Board’
Car Fax ‘Starting with Confidence’
NASCAR on Fox ‘Erik Jones – Sub. Driver for Denny Hamlin in ’15 BMS Spring race’
NASCAR on Fox ‘Starting Line Up’
NASCAR on Fox ‘Rookie’
NASCAR on Fox ‘Pit Road Reports’
NASCAR on Fox ‘SHR Team’
NASCAR on Fox ‘JGR Team’
NASCAR on Fox ‘Kevin Harvick – Car Fan’
NASCAR on Fox ‘Track Weather’
NASCAR on Fox ‘Race Analysis’
NASCAR on Fox ‘To the Rear’
Ford Performance ‘Track Facts’
Jimmy John’s ‘On Board’
Ford Performance ‘On Board’
NASCAR on Fox ‘Currently’
NASCAR on Fox ‘Stage 1’
Kroger Click List ‘On Board’
NASCAR on Fox ‘Starts/Top 10s/Best Finish’
NASCAR on Fox ‘Replay’
NASCAR on Fox ‘Joey Logano – 2 Time BMS Winner’
NASCAR on Fox ‘Leaders/Behind’
NASCAR on Fox ‘Currently/Started’
NASCAR on Fox ‘Chase Elliott – Spring/Fall BMS Finish’
NASCAR on Fox ‘Biggest Movers’
NASCAR on Fox ‘Kyle Larson – Led All 21 Laps’
Smithfield Foods ‘On Board’
NASCAR on Fox ‘HMS Team’
NASCAR on Fox ‘Reporting:’
NASCAR on Fox ‘Started’
NASCAR on Fox ‘Position’
NASCAR on Fox ‘Starts/Wins/Top 5s’
NASCAR on Fox ‘Involved in Wreck’
NASCAR on Fox ‘BMS Pit Road Entry Under Caution’
NASCAR on Fox ‘BMS Pit Road Entry Under Green’
NASCAR on Fox ‘Backstretch Pits’
NASCAR on Fox ‘Frontstretch Pits’
NASCAR on Fox ‘Race Off Pit Road’
ebay motors ‘Pit Box’
NASCAR on Fox ‘Chris Buescher – 2nd DNF of Season’
KFC ‘Race Break’
NASCAR on Fox ‘Race Summary’
Ford ‘Cutaway Car’
Menard’s ‘On Board’
NASCAR on Fox ‘Paul Menard – 14th Year in Cup’
AARP ‘Keys to the Drive’
NASCAR on Fox ‘FRR Team’
NASCAR on Fox ‘Ryan Blaney – 2nd Year in Cup’
NASCAR on Fox ‘Commentators’
NASCAR on Fox ‘Leaders’
NASCAR on Fox ‘Kyle Larson – Led All 105 Laps Today’
NASCAR on Fox ‘WBR Team’
NASCAR on Fox ‘Ryan Blaney – 1 Lap Down’
Nationwide ’88 Performance Report’
NASCAR on Fox ‘RFR Running Order’
NASCAR on Fox ‘Driver Telemetry’
NASCAR on Fox ‘Stage 1 Final Lap’
NASCAR on Fox ‘Stage 1 Results’
NASCAR on Fox ‘Ryan Blaney – 2 Laps Down’
NASCAR on Fox ‘Joey Logano – 2 Time BMS Winner’
NASCAR on Fox ‘Stage 1 Winner’
NASCAR on Fox ‘Kyle Larson – 4 Years in Cup’
McDonald’s McCafe ‘Refreshing Picks’
Geico ‘Restart Zone’
NASCAR on Fox ‘Stage 2’
NASCAR on Fox ‘Erik Jones – Won Xfinity race on Saturday’
NASCAR on Fox ‘Flashback’
NASCAR on Fox ‘Erik Jones – ’16 Xfinity Rookie of the Year’
NASCAR on Fox ‘Interval Behind Leader’
NASCAR on Fox ‘Crank it Up’
GoodYear ‘Aerial Coverage’
NASCAR on Fox ‘Lead’
NASCAR on Fox ‘Battle for’
NASCAR on Fox ‘Kyle Larson – Led All 125 Laps Today’
Liberty Mutual ‘Worry Less Strategy’
NASCAR on Fox ‘Dale Earnhardt Jr. – Hit Wall Lap 218’
NASCAR on Fox ‘Kyle Larson – 202 Laps Led’
NASCAR on Fox ‘Currently/High/Low’
NASCAR on Fox ‘Stage 2 Final Lap’
NASCAR on Fox ‘Stage 2 Results’
NASCAR on Fox ‘Martin Truex Jr. – 5th Stage Winner this Season – Leads All Drivers’
NASCAR on Fox ‘Stage 2 Winner’
Coca-Cola ‘Racing Family Update’
NASCAR on Fox ‘RFR Team’
NASCAR on Fox ‘Start/Stage 1/Stage 2/Currently’
NASCAR on Fox ‘Kyle Busch – Spring/Fall’
NASCAR on Fox ‘A.J. Allmendinger – Rear Suspension Cam’
NASCAR on Fox ‘Landon Cassill – Best Career Finish 4th’
NASCAR on Fox ‘Team Penske Team’
NASCAR on Fox ‘David Ragan – 2 Career Wins’
Smithfield Foods ‘In-Car Camera’
Credit One Bank ‘Ones to Watch’
Liberty Mutual ‘Spotter Coverage’
NASCAR on Fox ‘Joey Logano – Led 45 of 368 Laps’
NASCAR on Fox ‘Kyle Larson – 202 Laps Led’
Credit One Bank ‘In-Car Camera’
NASCAR on Fox ‘CGR Team’
NASCAR on Fox ‘Under Caution’
NASCAR on Fox ‘Kyle Busch – Hit Wall on Lap 384 2nd DNF this Season’
Toyota ‘Top Performers’
NASCAR on Fox ‘Jimmie Johnson – Short Track Career’
NASCAR on Fox ‘BMS Pit Road Timing Lines’
NASCAR on Fox ‘Kyle Larson – Pit Stop Penalty – Too Fast Exiting’
NASCAR on Fox ‘Restart/Currently’
ebay motors ‘Race Break’
NASCAR on Fox ‘Martin Truex Jr. – Pit Stop Penalty – Too Fast Exiting’
NASCAR on Fox ‘Race Trends’
NASCAR on Fox ‘Clint Bowyer – 156 Races Since Last Win’
Credit One Bank ‘One to Go’
Credit One Bank ‘Final Lap’

Start time to record race/commercial periods: 1:01 PM
End time to record race/commercial periods: 4:21 PM

Total minutes of complete race broadcast: 200
Minutes of race broadcast: 168
Minutes of traditional commercials (not split-screen): 32
Minutes of ‘Side-by-Side’ commercials (split-screen): 12

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

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