Commercial breakdown: 2026 GoodYear 400
There were lots of great things to see and hear at the Darlington Cup race on Sunday, including all the NASCAR luminaries present, and the joyful, “Boogity! Boogity! Boogity!” to get things going. A driver with a broken leg (Brad Keselowski) roared around the track as well as his competitors, and the return to Victory Lane (again!) for Tyler Reddick. Those watching at home got to see all of that, as well as commercials. For those fans who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2026 GoodYear 400
Start time to record race/commercial periods: 2:54 PM
End time to record race/commercial periods: 6:17 PM
Total minutes of complete race broadcast: 203
Minutes of race broadcast: 185
Minutes of traditional commercials: 18
Minutes of side-by-side commercials: 28
Total number of commercials: 112
Total number of companies or entities advertised: 59
Total number of traditional commercials (not split-screen): 38
Total number of companies or entities advertised: 31
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 74
Total number of companies or entities advertised: 38
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 13
Companies seen the most in commercials during this broadcast: Busch Light (10 times); NASCAR (9 times); Xfinity (9 times); Arby’s (5 times); Ford (5 times); Chevy (4 times); Wendy’s (4 times)
Breakdown of what the commercials were, by category:
Fox/FS1
IndyCar on Fox – 3
‘The Faithful Women of the Bible’ on Fox – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Xfinity, Busch Light, Freeway Insurance – 1
Upcoming Craftsman Truck race on Fox/FS1 foxsports.com/nascar – 1
UFL theUFL.com – 1
Baseball on Fox Sports foxsports.com/mlb – 1
College Basketball Crown on Fox & FS1 foxsports.com/college-basketball – 1
Fox Nation nation.fox.com – 1
tubi tubitv.com – 1
Total: 11
Local News/Sports/Points-of-Interest in Penna.
Get Go getgocafe.com – 2
PA Lottery palottery.state.pa.us/ – 1
RiverviewChevyBuickGMC.com – 1
Total: 4
Restaurants/Food
Arby’s arbys.com – 1
Popeyes popeyes.com – 1
Total: 2
Car/Truck/Bike
Ford ford.com – 2
Chevy chevy.com – 2
Cerakote Cerakote.com – 1
Dodge dodge.com – 1
Pennzoil Pennzoil.com – 1
Toyota toyota.com – 1
Total: 8
Financial
Credit One Bank creditonebank.com – 1
Total: 1
Legal
Peirce Law Group peircelaw.com – 1
Total: 1
Technology
Xfinity.com xfinity.com – 3
Fan Duel fanduel.com – 2
Total: 5
Products/Services for the Home and Personal Use
Downy downy.com – 1
Opdivo Qvantig opdivo.com – 1
Sleep Number bedsleepnumber.com – 1
Trelegy trelegy.com – 1
Tums tums.com – 1
Vabysmo vabysmo.com – 1
Total: 6
Race brdcast times: // Comm. brdcast times:
2:54 PM – 2:57 PM – 3 // 2:57 PM – 2:58 PM – 1
2:58 PM – 3:03 PM – 5 // 3:03 PM – 3:05 PM – 2
3:05 PM – 4:02 PM – 57 // 4:02 PM – 4:05 PM – 3
4:05 PM – 4:09 PM – 4 // 4:09 PM – 4:12 PM – 3
4:12 PM – 5:06 PM – 54 // 5:06 PM – 5:09 PM – 3
5:09 PM – 5:11 PM – 2 // 5:11 PM – 5:15 PM – 4
5:15 PM – 5:22 PM – 7 // 5:22 PM – 5:24 PM – 2
5:24 PM – 6:17 PM – 53 // 6:17 PM – checkered flag
Total race brdcst time: 185 // Total comm. brdcst time: 18
Number of companies featured during broadcast: 23
(GoodYear goodyear.com ; Go.Fox/RedCross ; Wendy’s; Sonic; Coca-Cola; Busch Light; Ford; Toyota; Sunoco; POET; Freeway Insurance; PODS; Advent Health; Credit One Bank; Xfinity; AT&T; UFL theUFL.com on Fox; MLB on Fox; NHRA; IndyCar on Fox; SPEEDonFox YouTube.com ; ‘Kevin Harvick Happy Hour’ podcast; Upcoming O’Reilly Auto Parts Series race; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:18 PM – 3:20 PM
GoodYear; Toyota; Liberty Mutual; Arby’s; Busch Light; Gillette; NASCAR.com/FanRewards
3:26 PM – 3:28 PM
Ram Trucks; Universal Orlando Resort; Xfinity; ebay; Papa Johns; Progressive; Valvoline
3:38 PM – 3:40 PM
Upcoming Cup race, Coca-Cola, Busch Light, Freeway Insurance, Xfinity ; Toyota; Chili’s; Busch Light; Ally Bank; Wendy’s
3:45 PM – 3:48 PM
NASCAR.com/Tickets ; Ram Trucks; ebay; AT&T; Breztri; Arby’s
3:54 PM – 3:57 PM
Upcoming Cup race, Coca-Cola, Busch Light, Freeway Insurance, Xfinity ; Ford; Arby’s; Cologuard Plus; Busch Light; UFL theUFL.com on Fox
4:21 PM – 4:22 PM
Universal Orlando Resort; Dave & Buster’s; Chevy
4:24 PM – 4:27 PM
StandUptoJewishHate.org ; Busch Light; Chili’s; Ford; Wendy’s; O’Reilly Auto Parts Series on CW
4:34 PM – 4:36 PM
Chevy; Liberty Mutual; Xfinity; Universal Orlando Resort; Papa Johns
4:41 PM – 4:43 PM
Craftsman ; Busch Light; Downy Unstoppables; Papa Johns; Ford; Chili’s; NASCAR.com/Tickets
4:50 PM – 4:52 PM
T-Mobile; Dr Pepper; GoodYear; GoodYear; Sonic; Swiffer; PODS
4:58 PM – 4:59 PM
Wendy’s; PODS; BristolMotorSpeedway.com
5:31 PM – 5:34 PM
Upcoming Cup race, Coca-Cola, Busch Light, Freeway Insurance, Xfinity ; Universal Orlando Resort; Arby’s; Valvoline; Downy; MLB on Fox
5:41 PM – 5:43 PM
ACE Hardware; Liberty Mutual; WT.com ; Wendy’s; Busch Light; Febreze