Going live: how F1 TV became a billion-dollar business
If the fingers-in-the-air guesstimations are correct, Apple’s new five-year deal to carry Formula 1 on its streaming platform is worth around $140million a year.
Now, imagine a world in which broadcasting grands prix on TV was considered irksome and even damaging to the business.
Bernie Ecclestone remains a polarising figure, but it was he who turned F1 from a niche sporting category ...Keep reading
Now, imagine a world in which broadcasting grands prix on TV was considered irksome and even damaging to the business.
Bernie Ecclestone remains a polarising figure, but it was he who turned F1 from a niche sporting category ...Keep reading