“Shakespeare on wheels” – F1’s biggest ever partner on why the series captures the imagination

For the first time in its illustrious history, the Formula 1 Monaco Grand Prix has a title sponsor, with TAG Heuer claiming the distinct honour.
As one of LVMH’s ‘maisons’, the luxury watchmaker was announced earlier this year as F1’s new official timekeeper and also as the main partner of arguably the most iconic race on the calendar.
LVMH has a 10-year deal in place with F1 that ...Keep reading