Commercial breakdown: 2024 South Point 400

WWE Hall-of-Famer, Rey Mysterio, was an honorary starter for Sunday’s Cup race at the Las Vegas Motor Speedway. His legendary status derives from his fantastic abilities in the ring, including flips, kicks and extraordinary moves. That also describes the action for this exciting race, with flipping cars, and impressive and daring moves that sometimes worked, and sometimes didn’t. Viewers watching from home might have needed the commercial breaks to take a breath or two. For those fans who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2024 South Point 400

Start time to record race/commercial periods: 2:30 PM
End time to record race/commercial periods: 5:44 PM
Total minutes of complete race broadcast: 194
Minutes of race broadcast: 162
Minutes of traditional commercials: 32
Minutes of side-by-side commercials: 10

Total number of commercials: 95
Total number of companies or entities advertised: 45
Total number of traditional commercials (not split-screen): 70
Total number of companies or entities advertised: 40
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 22
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 4

Companies seen the most in commercials during this broadcast: Toyota (7 times); Xfinity (6 times); Wendy’s (6 times)

Breakdown of what the commercials were, by category:

NBC/USA TV Previews/Promos:

Sunday Night Football on NBC/NBC Sports & Peacock – 2
‘Chicago Fire’ nbc.com/Chicago-fire – 2
Upcoming Cup race on NBC/NBC Sports Coca-Cola, Busch Beer, Xfinity, Geico NASCAR.com/tickets – 2
NFL + Plus.NFL.com – 1
‘The Anonymous’ usanetwork.com/the-anonymous – 1
‘Brilliant Minds’ on NBC nbc.com/nbc-insider/show/brilliant-minds – 1
‘Happy’s Place’ on NBC nbc.com/happys-place – 1
‘Law & Order’ nbc.com/law-and-order – 1
‘Law & Order: SVU’ nbc.com/law-and-order-special-victims-unit – 1
Peacock peacocktv.com – 1
‘The Voice’ nbc.com/the-voice – 1

Total: 14

Movies

‘Red One’ redonemovie.net – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

NBC local newswpxi.com – 3

Total: 3

Restaurants/Food

Wendy’s wendys.com – 4
Golden Corral goldencorral.com/ – 2
McDonald’s mcdonalds.com – 2
Sonic sonicdrivein.com – 2

Total: 10

Beer/Alcohol

Traveller Whiskey buffalotracedistillery.com – 2

Total: 2

Car/Truck/Bike

Toyota.com/Racing – 5
Safe Lite safelite.com – 3
GoodYear goodyear.com – 1
Toyota toyota.com – 1
Valvoline valvoline.com – 1
Weather Tech WT.com – 1

Total: 12

Insurance/Health

Auto-Owners Insurance autoowners.com – 4
BentCarrot.com – 1
Progressive progressive.com – 1

Total: 6

Wireless Phone

StraightTalk.com straighttalk.com – 1
Verizon/Frontline Verizon.com/frontline – 1

Total: 2

Home Improvement

KubotaUSA.com kubotausa.com – 2

Total: 2

Financial

Ally Bank allybank.com – 2

Total: 2

Technology

Xfinity.com xfinity.com – 2

Total: 2

Products/Services for the Home and Personal Use

Breztri breztri.com – 3
Trelegy trelegy.com – 2
Bass Pro Shops BassPro.com – 1
Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 1

Total: 7

Political/Special Interest

Fight for America pac – 2
Keystone Prosperity PAC keystoneprosperity.com – 2
Make America Great Again magapac.com – 2

Total: 6

Racing Related

IMSA imsa.com – 1

Total: 1

Race brdcast times: // Comm. brdcast times:

2:30 PM – 2:33 PM – 3 // 2:33 PM – 2:36 PM – 3
2:36 PM – 2:39 PM – 3 // 2:39 PM – 2:41 PM – 2
2:41 PM – 2:57 PM – 16 // 2:57 PM – 3:00 PM – 3
3:00 PM – 3:05 PM – 5 // 3:05 PM – 3:08 PM – 3
3:08 PM – 3:15 PM – 7 // 3:15 PM – 3:17 PM – 2
3:17 PM – 3:27 PM – 10 // 3:27 PM – 3:29 PM – 2
3:29 PM – 3:30 PM – 1 // 3:30 PM – 3:33 PM – 3
3:33 PM – 3:41 PM – 8 // 3:41 PM – 3:43 PM –2
3:43 PM – 3:46 PM – 3 // 3:46 PM – 3:49 PM – 3
3:49 PM – 3:59 PM – 10 // 3:59 PM – 4:01 PM – 2
4:01 PM – 4:40 PM – 39 // 4:40 PM – 4:42 PM – 2
4:42 PM – 4:44 PM – 2 // 4:44 PM – 4:46 PM – 2
4:46 PM – 5:03 PM – 17 // 5:03 PM – 5:06 PM – 3
5:06 PM – 5:44 PM – 38 // 5:44 PM – checkered flag

Total race brdcst time: 162 // Total comm. brdcst time: 32

Number of companies featured during broadcast: 22
(South Point Casino southpointcasino.com ; AMR.net ; Sonic; Hunt Bros. Pizza; Wendy’s; Coca-Cola; Monster Energy, Monster Energy Juice; Busch Beer; Traveller Whiskey; Toyota; Geico; Progressive; Liberty Mutual; BuildSubmarines.com ; Breztri; Ally Bank; Credit One Bank; Xfinity, Xfinity Mobile; ‘Happy’s Place’ on NBC & Peacock; Sunday Night Football on NBC & Peacock; NBC Sports on Sirius/XM Radio channel 90; NASCAR.com/Mobile ; NASCAR.com/FanRewards ; NASCAR.com/Shop)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:12 PM – 4:14 PM
Traveller Whiskey; Ashley Furniture; SalesForce.com ; Sonic; Toyota Racing; MartinsvilleSpeedway.com

4:22 PM – 4:25 PM
Wendy’s; Progressive; Xfinity; Coke Zero Sugar; Xfinity Series on CW theCW.com

4:33 PM – 4:35 PM
Chevy; McDonald’s; National Debt Relief; Valvoline; Verizon/FrontLine; ‘The Voice’ on NBC & Peacock; ‘Happy’s Place’ on NBC & Peacock

5:14 PM – 5:17 PM
Ally Bank; Wendy’s; GoodYear; Mint Mobile; Golden Corral; College Football