Commercial breakdown: 2024 Coke Zero Sugar 400

Sunday’s Cup race in Daytona was presented in a way that some fans have been clamoring for: the racing portion of the broadcast not being interrupted with traditional commercials, but instead with side-by-side commercials. (This did not apply to times during cautions, such as in-between stages; just when the cars were on track racing during green flags.) Executed this way, NBC managed to squeeze in a few more commercials than usual for a broadcast of three-and-a-half hours; but the on-track action was not stopped to go to commercials. It is up to the fans whether this was a successful endeavor. For those who like to know precisely how many ads of both types were shown and when, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2024 Coke Zero Sugar 400

Start time to record race/commercial periods: 7:32 PM
End time to record race/commercial periods: 11:02 PM
Total minutes of complete race broadcast: 210
Minutes of race broadcast: 179
Minutes of traditional commercials: 31
Minutes of side-by-side commercials: 23

Total number of commercials: 135
Total number of companies or entities advertised: 64
Total number of traditional commercials (not split-screen): 82
Total number of companies or entities advertised: 47
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 53
Total number of companies or entities advertised: 40
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 8

Companies seen the most in commercials during this broadcast: Toyota (7 times); WPXI – local PA news (6 times); Xfinity (5 times)

Breakdown of what the commercials were, by category:

NBC/USA TV Previews/Promos:

Toby Keith: American Icon nbc.com/nbc-insider/toby-keith-american-icon-nbc-details – 1
Upcoming Cup race on NBC/NBC Sports – 1
NFL nfl.com on NBC & Peacock – 1
NFL Kick-Off on NBC & Peacock – 1
Paralympic Games Paralympic.org – 1
‘America’s Got Talent’ nbc.com/americas-got-talent – 1
‘The Voice’ nbc.com/the-voice – 1

Total: 7

Local News/Sports/Points-of-Interest in Penna.

NBC local newswpxi.com – 6
Cochran Ford cochranford.com – 1

Total: 7

Restaurants/Food

Pizza Hut pizzahut.com/ – 4
Little Caesars littlecaesars.com – 3
Sonic sonicdrivein.com – 3
Applebees applebees.com – 2
Coke Zero Sugar us.coca-cola.com/zero-sugar – 2
Golden Corral goldencorral.com/ – 2
Wendy’s wendys.com – 2
Pure Leaf tea pureleaf.com – 1

Total: 19

Beer/Alcohol

Mike’s Hard Lemonade mikeshardlemonade.com/ – 3
Busch Light busch.com – 1
Keystone Light keystonelight.com – 1
Traveller Whiskey buffalotracedistillery.com – 1

Total: 6

Car/Truck/Bike

Sunoco sunocoinc.com – 2
Buyatoyota.com buyatoyota.com – 2
Ford ford.com – 2
ebay motors ebay.com – 1
Honda honda.com – 1
Safe Lite safelite.com – 1
Toyota.com/Racing – 1
Weather Tech WT.com – 1

Total: 11

Insurance/Health

Auto-Owners Insurance autoowners.com – 4
Experian Experian.com/car – 1
Liberty Mutual libertymutual.com – 1
MakeaPDPlan.com – 1

Total: 7

Wireless Phone

Consumer Cellular consumercellular.com – 2
Mint Mobile mintmobile.com – 2
Verizon/Frontline Verizon.com/frontline – 2
Xfinity Mobile xfinitymobile.com – 1
StraightTalk.com straighttalk.com – 1

Total: 8

Financial

NationalDebtRelief.com – 1

Total: 1

Technology

Amazon Web Service signin.aws.amazon.com – 1
Comcast Business comcastbusiness.com – 1
Xfinity.com xfinity.com – 1

Total: 3

Products/Services for the Home and Personal Use

Ashley Homestore ashleyhomestore.com – 2
Breztri breztri.com – 2

Total: 4

Political/Special Interest

Make America Great Again magapac.com – 3
Donald Trump donaldtrump.com – 2
Jen Dentini jenforsen.com – 1
Keystone Renewal keystonerenewal.com – 1

Total: 7

Religion

HeGetsUs.com – 1

Total: 1

Racing Related

Talladega Superspeedway talladegasuperspeedway.com/ – 1

Total: 1

Race brdcast times: // Comm. brdcast times:

7:32 PM – 7:36 PM – 4 // 7:36 PM – 7:39 PM – 3
7:39 PM – 7:43 PM – 4 // 7:43 PM – 7:45 PM – 2
7:45 PM – 8:21 PM – 36 // 8:21 PM – 8:24 PM – 3
8:24 PM – 8:25 PM – 1 // 8:25 PM – 8:28 PM – 3
8:28 PM – 8:30 PM – 2 // 8:30 PM – 8:32 PM – 2
8:32 PM – 8:50 PM – 18 // 8:50 PM – 8:53 PM – 3
8:53 PM – 8:55 PM – 2 // 8:55 PM – 8:58 PM – 3
8:58 PM – 9:19 PM – 21 // 9:19 PM – 9:22 PM – 3
9:22 PM – 9:25 PM – 3 // 9:25 PM – 9:27 PM – 2
9:27 PM – 9:35 PM – 8 // 9:35 PM – 9:38 PM – 3
9:38 PM – 9:41 PM – 3 // 9:41 PM – 9:43 PM – 2
9:43 PM – 10:21 PM – 38 // 10:21 PM – 10:23 PM – 2
10:23 PM – 11:02 PM – 39 // 11:02 PM – checkered flag

Total race brdcst time: 179 // Total comm. brdcst time: 31

Number of companies featured during broadcast: 23
(Coca-Cola, Coke Zero Sugar; Sonic; Cheddar’s; Hunt Bros. Pizza; Little Bites Biggie Muffins littlebites.com ; Applebee’s; Monster Energy, Monster Energy Rio Punch; Celsius; Busch Beer; Toyota; Geico; Progressive; Ashley Furniture; PODS; Breztri; Draft Kings; Liberty University liberty.edu ; Credit One Bank; Bank of America; Xfinity; Straight Talk; NFL KickOff on NBC & Peacock; NASCAR.com/Mobile ; NASCAR.com/FanRewards; NASCAR.com/Shop ; Upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

8:01 PM – 8:04 PM
Ally Bank; Toyota Racing; Verizon/FrontLine ; Little Caesars; Liberty Mutual; AtlantaMotorSpeedway.com ; College Football on NBC & Peacock

8:11 PM – 8:14 PM
PODS; Valvoline; ‘Reagan’ reaganfilm.com ; Applebee’s; Toyota; IndyCar

8:42 PM – 8:45 PM
Bass Pro Shops & Cabela’s ; Experian/car ; Traveller Whiskey; Wendy’s; Xfinity; Peoples Choice Country Awards on NBC & Peacock; ‘Happy’s Place’ on NBC & Peacock

9:06 PM – 9:09 PM
Coke Zero Sugar; ebay motors; Progressive; Golden Corral; Toyota; Daytona500.com ; NFL Kickoff NBC & Peacock

9:13 PM – 9:16 PM
WIX Filters; Bank of America/CustomizedCash ; Homes.com ; Mike’s Hard Lemonade; Liberty Mutual; NASCAR.com/FanRewards

9:52 PM – 9:55 PM
Toyota Racing; Sonic; GoodYear; Upcoming Cup race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; Golf on NBC & Peacock; ‘America’s Got Talent’ on NBC & Peacock

10:01 PM – 10:04 PM
‘Reagan’ reaganfilm.com ; Wendy’s; Verizon; Valvoline; Celsius; College Football on NBC & Peacock; Golf on NBC & Peacock

10:09 PM – 10:11 PM
Chevy; PODS; Xfinity; Keystone Light; Ally Bank; NFL on NBC & Peacock; ‘The Voice’ on NBC