NASCAR's Jimmie Johnson lands new sponsor in Ally Financial
0
17
MARTINSVILLE, Va. (AP) — Rick Hendrick, a car dealer at the end of the day, pulled off another sales job of Jimmie Johnson to preserve the branding of the seven-time NASCAR champion.
Ally Financial Inc. will sponsor Johnson for all 38 races in the next two NASCAR seasons — the remaining years on Johnson's contract — as he chases a record eighth championship. The deal was announced Sunday before the playoff race at Martinsville Speedway, one of Johnson's final races in his career-long relationship with Lowe's.
Johnson has been with Lowe's since 2001 when the company took Hendrick at his word that this nobody racer from the California desert was the real deal.