Unpacking the New Adidas Sponsorship Deal with Mercedes and Audi
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Jun.1 - Audi looks set to arrive in Formula 1 next year with Adidas branding and a red and black livery. That's the claim of Europe's largest newspaper, the German daily Bild-Zeitung, revealing that Mercedes looks set to have to share its Adidas sponsorship with another German marque. "The deal is finalised and is expected.....check out full post »