The CW adds NASCAR's Xfnity Series in reported $800M deal
(Photo credit: Eric Canha-USA TODAY Sports)
The CW, the newest broadcaster in the sports media rights scene, struck a deal to add the NASCAR Xfinity Series beginning in 2025.
NASCAR announced a new seven-year deal with The CW on Friday. Sports Business Journal and Sportico reported that the package cost the network around $800 million.
The CW Network and The CW App will become the exclusive home for all 33 NASCAR Xfinit