Interview: Athletics must use technology to attract younger audiences, says Coe

by Guo Chunju

GABORONE, May 3 (Xinhua) -- Technical innovation is key to making athletics more accessible to a global and youthful audience, Sebastian Coe told Xinhua in Botswana's capital Gaborone.

"As a global sport, we are able to take our sport globally," Coe said on the sideline of the World Athletics Relays. It is the first time the event has been held in Botswana and on the African continent.