More than 2,600 companies, like Danone and Patagonia, are on board with an entrepreneur who says the way we do business runs counter to human nature and there's only one way forward
- After Jay Coen Gilbert sold AND1, the basketball-apparel company he cofounded, he created B Lab in 2006.
- B Lab certifies companies for "B Corporation" status, which publicly holds them accountable to stakeholders beyond shareholders, like employees and the environment.